Who are we ?
We are a research and development lab exploring ways to enhance human relationships in times of intense digital innovation.
We create worlds, stories and tools that provoke and inspire us to engage with social media and its impact on our rapidly changing world.
- Design and develop an effective tool for social media users to keep track of their time spent on social media platforms.
- Develop an effective method for social media users to re-imagine the value of time off and on social media.
- Create a friendly, effective, easy to use and fun tool to have more control over time spent on social media platforms.
- Create a disruptive device that is both functional and critical of excessive time spent on social media.
Why this project
Thanks to social media we can connect with people, places and information like it was never done before. We are 3.5 billion active users around the world logging everyday in our accounts, consuming and creating content through our digital profiles.
“It’s all about the balance”
Research shows that intense social media usage has an impact on the way we interact with the world, the way we connect with others and the way see ourselves.
Social media abuse is linked to stress, anxiety, loneliness, depression, distracted thoughts, inability to concentrate and emotional issues.
Users report that going on social media is not always a fully conscious choice, but closer to an impulse or an action associated with a habit.
7 out of 10 people with access to internet are active on social media
3.5B active social media users out of 5.1 billion people using a mobile phone worldwide.
Set YOBL countdown period of time of 45 minutes to help you focus on an action offline. Ideal for working, quality time with others or preparation to bed.
Set YOBL countdown offline for 24 hours.