- Design and develop an effective tool for social media users to keep track of their time spent on social media platforms.
- Develop an effective method for social media users to re-imagine the value of time off and on social media.
- Create a friendly, effective, easy to use and fun tool to have more control over time spent on social media platforms.
- Create a disruptive device that is both functional and critical of excessive time spent on social media.
Why this project
USERS REPORT THAT GOING INTO SOCIAL MEDIA PLATFORMS IS NOT ALWAYS A CONSCIOUS CHOICE, BUT SOMETHING CLOSER TO A HABIT, OR AN IMPULSE.
7 out of 10 people with access to internet are active on social media
3.5B active social media users out of 5.1 billion people using a mobile phone worldwide
Average daily time user (16-64 years old) spent on social media: 1 hour 45 minutes
Average daily time user (16-44 years old) spent on social media: 3 hours