Understanding thecamp

2018 / 05 / 04

Among the numerous people that are interested about thecamp, we had he chance of meeting Nusrat Durrani, foundator of MTV World. He first came at thecamp almost by accident, brought there by a friend. His idea with creating MTV World was to bring a fair media to everyone. And thecamp tries to “distribute innovation” and make humanity benefit from it.

“Organic, beautiful, authentic”

The moment we spent we Mr.Durrani, were an introduction to the explanations we were about to have about “why thecamp”. I really appreciated this simple discussion, paced by the bites he was taking from the pear he brought from the restaurant. He talked about a lot of things: his childhood in India, his experience working for Honda in Dubaï, his love for MTV that lead him to stop everything and leave for the United States and follow his dream to work in the music industry, kind of aborted after the members of the group he made with friends departed… A very rich talk which echoes with what is thecamp: a vision of a fair world, a will to innovate but not only for profit, and a belief in the power of change.

A living project

Mr Durrani, actually talked with Frédéric Chevalier who was the thinking head of thecamp. When he first had to pitch his project, he did it with a simple 3D picture that was about to be the so talked about cupola and a sentence: a campus where different people could collaborate to create a better future. He wanted to think about the tomorrow of technology and social innovations. He wanted to build a place to learn, practise, be informed and become an actor of the future. All of this was very centered around smart cities before embracing other topics like food, ocean, air pollution and mobility.