blank.
consumption matters.
Context
It is estimated that clothing is responsible for about 3% to 6.7% of globa human-caused CO2 emissions. source. carbon trust
The industry affects biodiversity and pollution of waterways. iucn
Socio-economic challenges due to uneven distribution of wealth and poor labour conditions. SOAS
Problematic
The lack of transparency of the impact fashion brands have on the environment.
Solution
blank aims to raise consumption awareness in the fashion industry by providing the transparency of the impact brands have on the environment. The development of a webapp will allow the user to be put in contact directly with sustainable brands.
Target Audience
Conscious users that have adopted sustainable clothes consumption as part of their lifestyle and habits, and unconscious ones that have the planet’s good at their heart but are in the blind spot and lack info.
Team

Ihab Mokayed.
Skills: R&D, management, marketing, branding, storytelling, film production
ihab.mokayed@thecamp.fr

Florian Tripoteau.
Skills: Art direction, visual identity, app design, graphic design, photography
florian.tripoteau@thecamp.fr

Stefanie Garises.
Skills: Data Analytics, programming, public speaking, rapping
stefanie.garises@thecamp.fr
You want to know more about collaborative projects at the HIVE?
Tiphaine Pitoiset, program manager & facilitator: tiphaine@thecamp.fr