blank.

consumption matters.

Context

It is estimated that clothing is responsible for about 3% to 6.7% of globa human-caused CO2 emissions. source. carbon trust

The industry affects biodiversity and pollution of waterways. iucn

Socio-economic challenges due to uneven distribution of wealth and poor labour conditions. SOAS

Problematic

The lack of transparency of the impact fashion brands have on the environment.

Solution

blank aims to raise consumption awareness in the fashion industry by providing the transparency of the impact brands have on the environment through multiple platforms.

Target Audience

Conscious users that have adopted sustainable clothes consumption as part of their lifestyle and habits, and unconscious ones that have the planet’s good at their heart but are in the blind spot and lack info.